The Casa de Galicia in Madrid hosts the exhibition 'Galicia, a heartbeat more' until October 25, which promotes active tourism and the Camino de Santiago. The exhibition is organized by Turismo de Galicia in collaboration with AGETAN and Atlantis Adventure.
The Casa de Galicia in Madrid hosts the exhibition 'Galicia, a heartbeat more' until October 25, a showcase that proposes discovering the Galician destination from an experiential perspective, linked to nature, landscape, and respectful contact with the environment. The initiative, as published by inoutviajes.com, is organized by Turismo de Galicia in collaboration with the Galician Association of Active, Adventure and Nature Tourism Companies (AGETAN) and Atlantis Adventure.
The exhibition highlights two key areas of the Galician tourism offer: the Camino de Santiago and active tourism. The director of Tourism, Xosé Merelles, noted that the exhibition presents the discovery of Galicia as an experience that goes beyond visiting a destination and seeks to generate a connection with nature and oneself.
Presenting the experience of pilgrims not only as a physical journey but also as a personal and emotional journey in which the Galician landscape accompanies inner reflection," Merelles emphasized about the role of the Camino in the exhibition's narrative.
The project incorporates active tourism as a way to responsibly know Galicia, through activities linked to nature and the territory. Merelles stressed that these proposals allow for discovering the landscape from new perspectives and fostering a respectful and sustainable relationship with the environment, within the strategy of Turismo de Galicia to position the community as a destination for experiences.
The data supporting this promotion reflects the growth of nature tourism and the Camino. According to the 2025 Resident Tourism Survey, 477,000 tourists chose Galicia for this type of travel, with an associated expenditure of 222.6 million euros, almost 9% of the national expenditure on nature tourism.
Regarding the Camino de Santiago, so far in 2026, more than 420,000 pilgrims have collected the Compostela, a 7% increase compared to the same period last year. 59% of the pilgrims are of foreign origin, with Italy and the United States competing for the lead, and with Portugal, Germany, and the United Kingdom among the main international markets.
The sensors installed on the French Way, the Northern Way, and the Primitive Way show an average of 1.67 pilgrims registered for each Compostela issued, confirming the stability of the flows.
The exhibition can be visited at the Casa de Galicia in Madrid until October 25.
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