Almost half of the tickets sold for Shakira's 12 concerts in Madrid come from 67 countries, with the United States as the main international market. The sales platform viagogo reports that Spanish buyers account for 54%.
The 12 concerts of Shakira in Madrid have revealed a statistic that goes beyond the musical: 46% of the tickets sold correspond to buyers from outside Spain, according to data from the resale platform viagogo. The Spanish audience retains the 54% remaining.
The information, published by los40.com, breaks down that 46% international into 67 countries. The market with the most weight is the United States, which accounts for 7% of the tickets. It is followed by Germany with 6%, the United Kingdom with 4.5%, and France with 2%. The list also includes Romania, Albania, the Netherlands, Ukraine, and Turkey.
Anticipation has been the general trend. More than 70% of the tickets managed by viagogo were sold more than two months in advance, indicating that fans are planning their trips to the capital well ahead of time.
This travel has an economic implication for Madrid: attendees coming from outside contribute to concert-related expenses such as hotels, restaurants, transport, and tourist activities during their stay in the city. This phenomenon is set against a record year for live music in Spain, a sector that generated €1.902.3 million in 2025, driven mainly by concerts and major musical events.
The 12 dates in Madrid make the capital one of the most ambitious stops on the Colombian artist's tour, which has brought together audiences from different generations in the same venue.
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