The public service programme, presented by Patricia Cerezo and produced by Tesseo, travels through the Community of Madrid to showcase its business landscape. It airs on Saturdays at 21:30.
Telemadrid launches this Saturday the third season of 'Aquí se hace', a public service programme that explores the business landscape of the Community of Madrid. The broadcast will be at 21:30 and will be presented by Patricia Cerezo, produced by Tesseo ('Lazos de sangre'), as reported by elperiodico.com.
The format visits a municipality or specific area in each episode to learn about its companies, projects, history, and heritage. The idea is to discover a lesser-known facet of the region: that of those who produce, manufacture, cultivate, design, and innovate from their municipalities and neighbourhoods. The programme covers sectors such as food, industry, technology, craftsmanship, fashion, and culture.
This programme has a fantastic team. I was surprised by everything that goes on behind the scenes to make it happen. You will be amazed by the number of things that are done here for everyone and how they are really made. From vinyl records to electric scooters or exoskeletons," commented Patricia Cerezo at the presentation.
Ramón Camblor, general director of antenna at Telemadrid, highlighted the relevance of the format: "In these times, for a prime-time programme to have three seasons is significant. Moreover, it values the business landscape of the Community of Madrid, where many products are produced that then have international reach."
For her part, Marta Manzano, CEO of Tesseo, praised the work of the reporting team: "They look for stories that have soul and know how to tell them. The icing on the cake is Patricia, who is a great discovery. She only enriches what the programme offers." She also emphasised the importance of giving visibility to Madrid-based companies: "Some go unnoticed and do very interesting things, with great teams behind them. We focus on those people who strive to produce. We will showcase everything from small jewellery projects to large technology companies."
The programme airs weekly on Saturdays at 21:30 on Telemadrid.
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